ERDOĞAN, G. Investigation of Factors Affecting Customer Purchase Intention in the Context of Viral Marketing Use in Mobile Social Media. Journal of Business Academy, [S. l.], v. 4, n. 3, p. 413–424, 2023. DOI: 10.26677/TR1010.2023.1304. Disponível em: https://www.isakder.org/index.php/isakder/article/view/114. Acesso em: 4 sep. 2026.